Privacy Policy for Entertainmentpricecomparison comparisons of entertainment prices

1. Introduction Entertainmentpricecomparison comparisons of entertainment prices ("Entertainmentpricecomparison", "we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our services related to entertainment and travel planning, including our price comparison calculator for the Museum of the Future in the UAE and other museums in the Emirates, as well as information about top activities at the Museum of the Future, museum tours, guidebooks for visiting the Museum of the Future, best time to visit museums, family tours, and trips to museums of the UAE with friends.

We operate and process data primarily in England and comply with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By accessing or using our website, applications, tools, or services (collectively, the "Services"), you agree to the terms of this Privacy Policy. If you do not agree with any part of this Privacy Policy, you should discontinue use of our Services.

2. Information We Collect We may collect and process the following categories of personal data:

2.1 Information you provide directly

• Contact details: name, email address, telephone number, and any other contact information you provide when you contact us, subscribe to newsletters, or request support.
• Account information (if applicable): username, password, and preferences if you register an account with us.
• Booking or enquiry details: information you provide when you use our price comparison calculator for the Museum of the Future and other museums, request museum tours, guidebooks, family tours, or trips to museums of the UAE with friends, including travel dates, group size, and personal preferences.
• Feedback and communications: content of emails, messages, reviews, and other communications you send us.

2.2 Information collected automatically When you use our Services, we may automatically collect certain information:

• Usage data: pages visited, links clicked, time and date of visits, time spent on pages, search queries (for example, searches related to the Museum of the Future, other museums in the Emirates, or best time to visit museums), and other usage information.
• Device and technical data: IP address, browser type and version, device identifiers, operating system, language settings, and similar technical information.
• Cookies and similar technologies: data collected through cookies, web beacons, pixels, and other tracking technologies to help us improve our Services and provide a more personalised experience.

2.3 Information from third parties We may receive information about you from third-party partners and service providers, such as analytics providers, advertising networks, or booking partners, where permitted by law and consistent with this Privacy Policy.

3. How We Use Your Information We use your personal data for the following purposes and legal bases:

3.1 To provide and operate our Services

• To enable you to use our price comparison calculator for the Museum of the Future in the UAE and other museums in the Emirates.
• To help you discover and compare top activities at the Museum of the Future and other entertainment options.
• To provide information about museum tours, guidebooks for visiting the Museum of the Future, family tours, and trips to museums of the UAE with friends.
• To manage your account (if applicable), process your enquiries, and respond to your requests.

Legal basis: performance of a contract or steps taken at your request prior to entering into a contract; our legitimate interests in providing and improving our Services.

3.2 To personalise and improve the Services

• To tailor content, recommendations, and offers based on your interests, such as preferred museums, activities, or best times to visit.
• To analyse usage trends and improve the design, functionality, and performance of our Services.

Legal basis: our legitimate interests in understanding how our Services are used and improving user experience; your consent where required.

3.3 To communicate with you

• To send you service-related messages, such as updates, security notices, or changes to our terms and policies.
• To send you marketing communications (where permitted), including newsletters, offers, or guides related to museum tours, activities at the Museum of the Future, and other entertainment in the UAE and elsewhere.

Legal basis: performance of a contract; our legitimate interests in keeping you informed; your consent for marketing communications where required. You may opt out of marketing at any time.

3.4 To ensure security and prevent misuse

• To protect the security and integrity of our Services, systems, and data.
• To detect, prevent, and investigate fraud, unauthorised access, and other illegal activities.

Legal basis: our legitimate interests in ensuring the security of our Services; compliance with legal obligations.

3.5 To comply with legal obligations

• To comply with applicable laws and regulations in England and other relevant jurisdictions.
• To respond to lawful requests from public authorities or regulators.

Legal basis: compliance with legal obligations.

4. Cookies and Similar Technologies We use cookies and similar technologies to:
   • Recognise you and your device.
   • Remember your preferences (such as language and region).
   • Understand how visitors use our Services.
   • Improve our Services and support tailored content and advertising.

Where required by law, we will obtain your consent before placing non-essential cookies on your device. You may manage your cookie preferences through your browser settings or our cookie management tools (if provided). Disabling certain cookies may affect the functionality of our Services.

5. How We Share Your Information We do not sell your personal data. We may share your personal data with:

5.1 Service providers and partners

• IT, hosting, and infrastructure providers that support the operation of our Services.
• Analytics and advertising partners that help us understand usage and deliver relevant content.
• Travel, booking, or tour partners (where applicable) to facilitate enquiries or arrangements regarding museum tours, activities at the Museum of the Future, and related experiences.

These third parties are authorised to use your personal data only as necessary to provide services to us and must handle your information in accordance with applicable data protection laws.

5.2 Business transfers If we are involved in a merger, acquisition, reorganisation, or sale of assets, your personal data may be transferred as part of that transaction, subject to appropriate confidentiality protections and in accordance with applicable law.

5.3 Legal and regulatory disclosures We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to:

• Comply with a legal obligation or request.
• Protect and defend our rights or property.
• Prevent or investigate possible wrongdoing in connection with the Services.
• Protect the personal safety of users of the Services or the public.

6. International Data Transfers As we operate from England and may work with partners in the UAE and other countries, your personal data may be transferred to and processed in jurisdictions outside the UK. Where we transfer personal data outside the UK, we will:
   • Ensure that the destination country has been deemed to provide an adequate level of protection; or
   • Use appropriate safeguards (such as standard contractual clauses approved by the UK authorities) to protect your data.

You may contact us for more information about the safeguards we use for international transfers.

7. Data Retention We retain your personal data only for as long as necessary to fulfil the purposes described in this Privacy Policy, including:
   • For as long as you maintain an account with us or use our Services.
   • For the period necessary to comply with legal obligations (such as tax and accounting requirements).
   • For a reasonable period to resolve disputes and enforce our agreements.

When personal data is no longer needed, we will securely delete or anonymise it.

8. Your Rights Subject to certain conditions and limitations set out in data protection laws, you have the following rights concerning your personal data:
   • Right of access: to obtain confirmation as to whether we process your personal data and, if so, to receive a copy.
   • Right to rectification: to request correction of inaccurate or incomplete personal data.
   • Right to erasure: to request deletion of your personal data, where there is no overriding lawful reason for us to keep it.
   • Right to restriction of processing: to request that we limit the processing of your personal data in certain circumstances.
   • Right to data portability: to receive your personal data in a structured, commonly used, and machine-readable format and to transmit it to another controller, where technically feasible.
   • Right to object: to object, on grounds relating to your particular situation, to our processing of your personal data based on legitimate interests, and to object to processing for direct marketing.
   • Right to withdraw consent: where processing is based on your consent, you may withdraw that consent at any time, without affecting the lawfulness of processing before withdrawal.

To exercise your rights, please contact us using the contact details provided below. We may need to verify your identity before responding to your request.

9. Security We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. While we strive to use commercially acceptable means to protect your personal data, no method of transmission over the Internet or method of electronic storage is entirely secure. We cannot guarantee absolute security, but we continuously work to improve our safeguards.

10. Children’s Privacy Our Services are generally intended for users who are at least 16 years old. We do not knowingly collect personal data from children under 16 without appropriate parental or guardian consent. If you believe that we have collected personal data from a child without consent, please contact us and we will take appropriate steps to delete such information.

11. Third-Party Links Our Services may contain links to websites, applications, or services operated by third parties, including providers of museum tours, activities at the Museum of the Future, and other entertainment services. This Privacy Policy does not apply to such third-party services. We are not responsible for the privacy practices or content of third parties. We encourage you to review the privacy policies of any third-party services you visit.

12. Changes to This Privacy Policy We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. When we update the Policy, we will revise the "Last updated" date at the top. In the case of material changes, we may provide additional notice (such as a notice on our website or by email, where appropriate).

Your continued use of the Services after any changes to this Privacy Policy will constitute your acknowledgment of the changes and your consent to the updated Policy.

13. Contact Us If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Entertainmentpricecomparison comparisons of entertainment prices [insert postal address in England] Email: [insert contact email]

We will do our best to respond to your request or enquiry within a reasonable time and in accordance with applicable data protection laws.